There is a global buzz about creating facebook applications and widgets since they released their ground-breaking API concept. Media companies are looking at a parasitic "can't beat em, join em approach" - particularly in markets like South Africa where Facebook is growing like wildfire.
Tim O'Reilly's recent report, The Facebook Application Platform, has revealed some hard truths. Not all facebook applications are created equal. Of the 5000, 87% of the usage goes to only 84 applications! Only 45 applications have more than 100,000 active users.
I think there is opportunity in applications for publishers - but no certainty that it is going to stick. As content providers we should think past the fads and deliver content that we understand to be useful to our respective audiences. Just as we always have done.