Thursday, 8 November 2007

Chances of mobile for newspapers

Atsushi Sato, the Deputy Manager of the digital media division of Asahi Shimbun, the second largest newspaper in Japan. The market seems to be a bit different there, as they sell around 12 million print copies each day. Nevertheless, the sales are decreasing and they have discovered the mobile as a means to extend their reach.

No comments:

Post a Comment

Note: only a member of this blog may post a comment.