Thursday, 8 November 2007
Integrating Web 2.0 tools into news sites
Matthew Buckland, General Manager of Mail & Guardian Online, South Africa, is the first presenter after the coffee break. He explains how his company managed to integrate and encourage users to use their platform. He recommends to use the best of both the media model and the blog model to generate content for the web and also newspaper. Summaries of the conference presentations will be online from tomorrow on.