Belo Corp. and Mochila, Inc. announced on september 24 a strategic partnership whereby Belo will become a premier content syndication partner in the Mochila marketplace. In addition, Belo has made an investment in Mochila to help drive Mochila's future growth.
Belo will participate in Mochila's AdMatch program, creating new revenue opportunities via the Mochila marketplace while expanding the breadth of content for Belo's users. The Mochila AdMatch program allows members to acquire content for free and syndicate content to other publishers while earning a share of advertising revenue.Belo Corp. owns The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Mochila's syndication platform levels the playing field for publishers of all sizes from long-tail blogs to large media companies. Mochila integrates its proprietary licensing-management technology with the company's AdMatch program, allowing Web publishers to easily acquire content for free, syndicate content to other publishers and earn a share of advertising revenue. Founded in March 2006, Mochila is privately held and based in New York, NY (www.mochila.com).