Tuesday, 25 September 2007

When they like it, there's no limit

“Teens who enjoy social media are intensive users and highly engaged,” said Jason Lee, media analyst, Nielsen//NetRatings. “They are venturing onto multiple networks to experience new features and broaden their connections.”A large portion of the social networking community jumps back and forth between different sites, found Nielsen – particularly teens. For example, 80 percent of Facebook visitors in August also visited MySpace. “Teens continue to interact with friends on MySpace, but have not hesitated to follow their peers to the latest social networking brand. At this point, each site has a unique offering, and teens are happily visiting both.” (source Mediaweek, Nielsen Group)

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